L’Oréal CZ/HU/SK with its regional HQ in Prague is a fast-growing company with a strong position in the beauty market in all these countries. The role implies being responsible for building the brand in omnichannel environment (both brick and click) by creating and executing a channel/client-specific activation (in cooperation with the commercial team) ensuring brand equity.
Role responsibilities:
Responsible for the development of brand equity and omnichannel activation (online & offline incl. salon, premium retail, C&C, eretail) towards consumers and hairdressers.
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Full ownership and drive on brand activation projects for all channels (online & offline) e.g. brand expression in POS, conquest, loyalty program, specific salon/e-com activation for key partners- Yearly activation plan for each channel in close cooperation with the Sales team: (e-com, wholesale, C&C, key accounts, etc.) strategy, marketing plan & execution, follow-up (traffic/awareness, conversion, basket size/avg. ticket, image)
- Strategy and execution of Salon Loyalty Program (B2B)
- Full budget ownership for channel-specific activations
In cooperation:
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Execution of brand/launch initiatives in cooperation with product managers
- Cooperates with sales, E-com team, and e-com channel activation manager on initiatives
- Single point of contact for commercial management (online & offline) for any brand-related activation matter (channel specific)
Competences we are looking for:
Professional English knowledge- Native knowledge of Czech / Slovak. The Hungarian language is a plus.
- Analytical skills
- Attention to detail and execution, well structured
- Must possess excellent organizational and planning skills
- Superior project management and time management skills
- Able to share his strategic vision and campaign briefing framework
- Strong knowledge and understanding of clients’ needs/peculiarities in every channel
- Sensitivity to beauty products, trends, and willingness to master beauty language
- Team player, cooperation skills
- Ecom activation basics are plus
If you want to upgrade your career with us and join the key player in the market, where dreams come true, we are already looking forward to meeting you!
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