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Main mission: build local LDB digital and communication strategy + action plan aligned with division, zone and cross-division guidelines. Ensures consolidated vision for LDB activity on digital to target global ambition. Be expert & support brands, lead the vision, and be part of digital agencies. Manage the budget and team.
Main tasks:
- Inspiration and trends:
- Maintain an understanding of the latest digital opportunities and trends in consumer interaction and inspire the teams with those possibilities
- Map local digital consumer path and make the strategy for categories and brands to achieve the best results
- Digital media strategy: strong expertise
- Tailor the global digital and media strategies to the local characteristics for the brand local specificities
- Monitor digital and media performance, consumer engagement
- Oversee a strategic approach on media (all digital media included) support digital marketing campaigns, use learning/best practices for advices, has the big vision
- Advocacy B2C & B2B2C:
- Leverage earned media through influencers & KOLs strategies
- Contribute to medical B2B2C activation, providing social expertise to the medical team
- CRM & Data:
- Set CRM LDB strategy and oversee the implementation followed by results
- Data following ad management, taking decisions based on data
- Ecommerce:
- Contributes to e-commerce development, providing adapted digital informations and expertise (par ex on social commerce etc.
- Help set up strategy for tranfsactional media in cooperation with brands + ecom team
- Ensures appropriate commercial targets are set for D2C e-commerce activity and ensures its tracking sharing responsibility with the commercial / ecom team
- Technological expertise:
- Owns platforms excellence (tagging, SEO, …)
- Builds a strong partnership with Digital agencies and technological teams
YOU have:
- BS/MS degree in marketing or a related field
- Project management experience is a must
- Demonstrable experience (5 years) leading and managing CRM or emailing campaigns
- Professional English knowledge
- Native Czech or Slovak language
- Proven working experience in digital marketing
- inform and motivate Highly creative with experience in identifying target audiences & devising digital campaigns that engage,
- Experience in optimizing landing pages, UX and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Strong analytical skills and data-driven thinking
- Great communication skills and people development focus
YOU’ll find:
- International working environment and opportunities for further development
- Dynamic team with highly motivating atmosphere and innovative mindset
- Challenging CRM project for further development
- Competitive salary
- Flexible working hours plus home offices
- Attractive package of benefits (5 weeks of holiday, multisport, benefit card, discount on our products, profit sharing, and much more)
- Temporary assignment (maternity cover) with possible development to indefinite cooperation
- You can apply to up to three jobs within a rolling 30-day window.
- You cannot withdraw your application once you applied, so please make sure to choose a job that matches your dreams.
- Please visit "Your Application Space" to see the jobs you have already applied to.
- Please don’t create another account with a different email. If you do so, your account might be merged and your application record will be deleted.
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